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 SquareLoop's location-based messaging platform is ideally suited to deliver relevant content to mobile devices. Unlike traditional broadcast approaches that can flood subscribers with irrelevant messages, location-based messaging delivers messages relevant to the area where the subscriber is located. For example, traffic information providers can deliver information about a traffic accident only for people likely impacted by the backup.
Other location-based solutions require the tracking of subscribers' locations. This "mobile spyware" approach can reflect poorly on the content provider and negatively impact user acceptance. SquareLoop's patented approach eliminates the need to track subscribers' individual locations thereby maintaining subscribers' location privacy. Additionally, SquareLoop is the only technology that can deliver messages based on a subscriber's past location without tracking.
Benefits for location-based content delivery:
- Increases message viewership - Adding location to a message context increases relevancy and value to the recipient
- Increases user acceptance - No privacy issues raised by other "mobile spyware" location tracking approaches
- Enables new business model for advertiser supported content
- Deliver rich, mulit-media content such as ringtones, MP3's, video, web pages, etc. when subscribers enter or leave a target location
- Execute applications when subscribers enter or leave a target area
Features
- Deliver messages based on location - Target areas can be as small as 100 meters
- Deliver messages based on past location - For example, deliver messages to everyone who was at a football game the day before to follow-up with in-stadium promotion
- Deliver messages based on speed or direction of travel - For example, target subscribers traveling at walking speeds
- Deliver ring-tones or MP3's based on store visit - Increase traffic to your store with mobile frequency programs
- Customize messages by recipient
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