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Mobile marketing is attracting a lot of attention in the media as other forms of advertising become increasingly ineffective. Mobile promotion campaigns have received 30% conversion rates. However, other mobile marketing approaches do not capitalize on the primary advantage of mobile phones - they are mobile.
SquareLoop delivers on the promise of mobile phone marketing. The technology enables messages to be delivered to targeted locations such as everyone at a festival, convention, or stadium. Unlike other location solutions, SquareLoop's patented technology does not track individual user locations so we maintain user location privacy thereby increasing the acceptance rate of your messages. |
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Benefits of SquareLoop's location-based marketing:
- Increases message viewership - Adding location to a message context increases relevancy and the chance that it will be read, and acted upon, by the recipient
- Eliminates privacy issues from other "mobile spyware" location tracking approaches
- Enables new business model for advertiser supported content such by allowing advertisements to be geographically targeted and coupled with content
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- Expand reach to customers with new marketing medium - mobile phones is increasingly becoming a must carry device over keys and wallets
- Develop loyalty programs based on user location - provide specials or "cool content" for subscribers who visit your locations
- Drive business - remind subscribers of specials and discounts during off hours
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More than just location
SquareLoop's mobile marketing suite offers more than just location. Its powerful features for mobile communication enable a full featured mobile campaign.
- Visual Branding
The Mobile Alert Network enables marketers to establish visual branding with a customized inbox icon and inbox banners. Each inbox can link out to mobile web sites to provide a seamless mobile experience for the subscriber. Additionally, each message can also have attached graphics and links to mobile web sites to have customized content that dynamically changes.
- Audible Branding
Imagine the power of receiving a message that is announced by your jingle or something that links to your brand. An auto parts store might use the sound of an engine revving while a soft drink company may use an advertising jingle. Using audible tones can help reinforce the brand and further increase action based upon the message.
- Attached Audible
In addition to the alert-tone, messages can have attached audible files. This can be anything from a Text To Speech (TTS) reading of the message to a song from a band. This flexible feature can create new subscriber experiences to increase adoption rate or create increased value.
- Customized Messages
Messages are not limited to the 160 characters that normal SMS messages are restricted to. Messages are now long enough to have both content and marketing messages.
- Interactivity
Messages can also be interactive allowing subscribers to quickly answer YES / NO to receive additional information or a callback or even a full text response for games and contests.
Features
- Displays messages based on location - target areas can be as small as 100 meters
- Maintains subscriber location privacy by not tracking individual locations
- Displays message based on past location - For example, deliver messages to everyone who was at a football game the day before to follow-up with in-stadium promotion
- Deliver messages based on speed or direction of travel - For example, target subscribers traveling at walking speeds
- Distribute ring-tones, MP3's, videos or other rich-media based on store visits
- Customize messages by recipient for individualized content or promotions tracking
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